Case Studies / Past Performances

Illustration of the earth with three hands forming a circle around it, representing care and restoration, with the text "Carolina Restorative Health" underneath.

Services Provided:

  • Strategic consulting

  • Website design / SEO

  • Copywriting/editing

  • Graphic design

  • Print flyers

  • Vehicle magnet

  • QR codes

  • FAQ development

  • Wayfinding materials

“James has provided high-quality service when it comes to assisting me with my marketing needs and helping me launch my medical practice. I get a lot of comments from drug reps and colleagues who visit my site.

Every project I’ve hired him for has exceeded my expectations and his turnaround time is impeccable. You won’t be disappointed!”

- Monica Bartorelli, CEO/Owner,
Carolina Restorative Health

Situation:

A newly established mental health practice sought help establishing its brand and attracting new customers.

Action Plan:

  • Discovery process to understand the current situation and goals for the business

  • Provided strategic counsel on game plan, goal setting, and measuring progress towards objectives

  • Established brand guidelines

  • Developed and executed tactics, which included:

    • Website design, SEO, custom FAQ, copy writing, editing, visual selection

    • Three print flyers

    • Three vehicle magnet layouts

    • Patient wayfinding and check-in communications

Results:

  • Health care practice has experienced consistent growth quarter over quarter

  • Revised website with scheduled updates

  • Improved patient wayfinding and check-in process

  • Measurement is ongoing

Logo of Prosper Healthcare Consulting with green text.

Services Provided:

  • Strategic consulting

  • Website design

  • SEO

  • Copyriting/editing

  • Graphic design

  • FAQ development

Situation:

A newly established primary care practice and healthcare consulting firm sought help growing its brand and attracting new customers.

Action Plan:

  • Discovery process to understand the current situation and goals for the business

  • Provided strategic counsel

  • Established a game plan and timeline to establish, measure, and meet objectives for adding new patients

  • Developed and executed tactics, which included:

    • Revising the existing website with design services, copywriting, editing, and visual selection

    • Consulting on tone and messaging for patient communications

Results:

  • Health care practice has experienced consistent growth quarter over quarter

  • Revised website on an ad hoc basis, as requested

  • Ongoing relationship which is revisited throughout the year, as needed by client

McKesson logo

McKesson Medical-Surgical Advanced Wound Care Campaign

Services Provided:

  • Strategy

  • Campaign management

  • SEO

  • Project management

  • Graphic design

  • Print production

  • Print flyers

  • Email

  • QR codes

  • FAQ development

  • Sales communications

  • Presentations

  • Sales training

Situation:

Advanced wound care service line was losing revenue to competitors after COVID

Action Plan:

  • Discovery process to understand the current situation and goals for the business

  • Established strategy, tactics, and timeline to establish, measure, and meet objectives for growing the service line

  • Developed and executed tactics, which included:

    • Revising a 40-page product resource guide online and in print

    • Revising a 132-page clinical resource guide online and in print

    • Updating website with new content and product promotion campaign

    • Direct mail campaign

    • Drafting Sales communications and presentations on national Sales training meetings

Results:

  • 8% revenue growth year over year

  • Improved net promoter scores for segment by 0.5% vs the previous year

  • Positive feedback from all levels of Sales organization for improving the resources available for building and maintaining relationships with customers